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5 Reasons MAGA Lost The Elections: Cracks in Project 2025's Plan

  • Writer: Becky Olson
    Becky Olson
  • 6 days ago
  • 4 min read

The reality of a deeply unpopular plan is beginning to break through layers of misleading propaganda


A father and son display a protect sign that says "Make America Think Again"

 

If Election Night 2025 proved anything, it's that the MAGA movement finally hit the wall it had built for everyone else. For years, Project 2025's architects, from The Heritage Foundation's elites to podcast pundits, sold Americans a vision that was extreme, confusing, and deeply unpopular.

 

Grappling with a Democratic sweep of election results from New York to California, fingers and blame are flying everywhere but in the right direction.

 

Here are five reasons why MAGA lost the elections, and why the "Project 2025 era" may already be over.


  1. Americans Always Rejected Project 2025


Navigator's polling throughout 2024 clearly showed that once people learned what Project 2025 actually proposed, opposition soared above 65%, including among independents and many non-MAGA Republicans.


Voters' main concerns included unchecked presidential power, abortion bans, repealing ACA protections, and cutting education and worker rights. When asked questions and criticized, Trump and the authors of Project 2025 quickly dismissed these claims as a Democrat hoax and shifted the focus to culture war issues.

 

By September 2024, most Americans (52%) opposed the plan outright because it doesn't support the American way of life.


Citizens flying "Don't Tread on Me" flags are also witnessing their communities and suburbs being infiltrated by suspicious ICE agents. Others are being told that if they don’t vote Trump’s way, they’re dumb.


 

  1. When Cornered, MAGA Chose Distraction Over Substance


Instead of defending their policies, the movement shifted to spreading disinformation. Using insights about social media algorithms from the Cambridge Analytica scandal, MAGA adopted a strategy to rally support through anger-inducing memes centered on culture war issues. 


Paid influencers and podcasters flooded feeds with content from party leaders about transgender athletes, "woke" schools, and "race-based welfare."


Intentional psychological manipulation replaced genuine concerns with manufactured outrage. But as inflation slowed and people's lives didn't align with MAGA's doomsday predictions, the effect faded. 


Watching cable news and listening to exaggerated warnings about the fall of Western Civilization doesn't match what people see when they look outside or view the horrors shared on Truth Social. Skepticism grows. 


Emerging facts about the prevalence of bots and AI-generated content may also invite new scrutiny over "too good to be true" claims.

 

  1. Turning Point USA's Youth Movement Imploded


At the 2025 TPUSA Student Summit, about 5,000 young conservatives listed the Epstein files and Israel as their top concerns, not jobs or healthcare. Even Charlie Kirk acknowledged that the obsession was off-topic. 

 

Michele Bachmann's discussion on antisemitism cleared the room, and former athletes turned culture warriors vented about Epstein's influence. Steve Bannon, Megyn Kelly, Tucker Carlson, and Riley Gaines supported the attendees' concerns. It's also notable that two representatives from the National Rifle Association booth sat alone throughout the convention. 

 

The spectacle showed that the right's youth wing is feeling confused, conflicted, and definitely ignored. A rotating panel of leaders buried their main concerns along with Charlie Kirk and replaced them with sentiments that don't quite match his public remarks. 

 

What was once pitched as "the future of conservatism" now appears to be a message-board echo chamber or a simple call for a Christian revival, with several polarizing figures vying for leadership. 

 

  1. Economic Reality Hit Their Base


For all the talk about "hard-working Americans," Project 2025's own agenda targeted them, weakening Medicare negotiation powers, stripping labor protections, and repealing ACA safeguards. Many of the voters MAGA relied on spent 2024–25 losing jobs, healthcare coverage, or benefits. Fear and uncertainty about the next crisis are growing, with financial worries mounting as Christmas approaches. 

 

The MAGA propaganda machine, which is spreading across government platforms, can't hide the fact that for most Americans, Tweets about the strongest-ever economy differ considerably from their household realities.

 

  1. The GOP Built Its Entire Identity on 1% of the Population

 

By 2025, Republican ad data showed their most significant focus wasn't the economy or jobs; it was transgender bathrooms. Out of nearly 20,000 political ads, the top two issues were "transgender policies" and Donald Trump.

 

When your coalition relies on the fear of 1% of Americans and one man with a gold-leaf ballroom, you're out of touch. MAGA loyalty has become a test of obedience, not ideas. That echo chamber left no room for course correction, whereas Democrats learned from the 2024 experience and adjusted accordingly.

 

Conservative voters have also seen a year of "meritocracy" punctuated with several fumbles, from FAA staffing to leaked chats, by Trump-appointed loyalists.


A chart shows where Republicans focused ad spend leading up to the 2025 election.

The Fallout

 

Now, as MAGA influencers push new conspiracy theories and blame "rigged systems," what's most disturbing is their refusal to reflect.

 

Instead, they're spreading new falsehoods about what Democrats allegedly "stand for," such as violence or terrorism, and avoiding any accountability for a plan that voters never wanted but were deliberately deceived into supporting. Hypocrisy and projection are oozing out of every social media post.

 

Project 2025 intended to solidify the government's control. Instead, it exposed the danger of designing a movement around resentment and White Christian Nationalism instead of results.

 

Most importantly, the data that those red bars of opposition say what words cannot. America saw the plan and said no.

 
 
 

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